MSIG Malaysia

MSIG Insurance (Malaysia) Bhd Announces New CEO

06 Nov 2008 Announcements

Kenichi Fukuhara to succeed Song Yam Lim with effect from 1 January 2009

Malaysia, November 6, 2008 – MSIG Insurance (Malaysia) Bhd (MSIG Malaysia) announced today Song Yam Lim will retire as the Chief Executive Officer of MSIG Malaysia on 31 December2008.
With effect from 1 January next year, Kenichi Fukuhara, the current Executive Director of MSIG Malaysia, will be appointed as the new CEO and Chua Seck Guan, the current Senior Vice President, as the Deputy CEO. Song will continue to serve as Advisor and Director of MSIG Malaysia.
Mr Song, a stalwart in the insurance industry with extensive experience, has held office as CEO for 20 years and has helmed MSIG Malaysia since July 2006. He has also served as a Management Committee Member of Persatuan Insurans Am Malaysia (PIAM) and held the position of Convenor of the Agency Affairs Sub-Committee.
Mr Song commented, “I am proud to have led MSIG Malaysia over the years. Fukuhara’s experience with the Group and his leadership capabilities make him an excellent candidate to assume the role of CEO. I wish Fukuhara and the MSIG Malaysia team continued success.”
Mr Fukuhara is currently Executive Director on the Board of Directors of MSIG Malaysia. In his new appointment, he will draw upon his expertise in the Malaysian market which he has acquired over time. Fukuhara joined the Mitsui Sumitomo Insurance Group (MSIG) in 1982 and has held various senior positions in the group, including Business Development, Marketing, Underwriting, Group International Business, and Corporate Planning. Before joining MSIG Malaysia, he was Planning Director of MSIG Holdings (Asia) Private Limited, which is based in Singapore.
Mr Fukuhara said, “I am deeply honoured to be given the opportunity to lead a company that is recognised as one of the leaders in its market. I believe the dedication and capabilities of our people will enable us to continue to perform consistently at the top of the industry.”
For further information, please contact:
Jennifer Hsu
Vice President, Bancassurance and Marketing Services
MSIG Insurance (Malaysia) Bhd.
Tel: +603 2039 0898       
 
Leslie Lim
Publicis Dialog PR
Tel. 7952 2222, 012-327 0122
Email: leslie@publicis.com.my
 
 
About MSIG Insurance (Malaysia) Bhd:
 
MSIG Malaysia is one of the largest general insurers in Malaysia with a nationwide network of 15 branches. MSIG has a multi-channel distribution network established in strong partnerships with agents, brokers, motor franchise, local and Japanese corporate clients as well as partnership programmes with financial institutions.