Insurance solutions provider demonstrates a holistic approach to maintaining balanced relationships with its stakeholders.
Singapore - July 10, 2007 – MSIG Holdings (Asia) Pte Ltd (MSIG) today announced the launch of its Let’s Live In Balance region-wide brand campaign. The campaign underscores MSIG’s commitment to maintaining balanced relationships with people, communities and nature.
“The philosophy of living in balance resonates with our rich culture and corporate values at MSIG,” said Goh Eng Kiat, Corporate Services Director. “Given the precariousness of market forces, it is also a natural fit for our business. Plans are in the pipeline to manifest the concept of balance pro-actively across the region in the coming months.”
For customers, this means that MSIG’s solutions will help them to better manage life’s adversities through strategic general insurance products; while shareholders, intermediaries and business partners will continue to benefit from collaborative partnerships with MSIG. When it comes to employees, MSIG has an established track record for attracting and retaining talents outside of the general insurance industry. This is testament to its commitment in providing a favourable, caring work environment.
To inspire its employees to live in balance, a new corporate social responsibility (CSR) programme is being planned for roll out in the second half of 2007. The regionally-driven initiative will provide employees the opportunity to engage in worthy causes over two days of meaningful activities. Families of employees will also be encouraged to participate, with subsidies set aside for this purpose. Through this CSR programme and other regional initiatives, MSIG aims to demonstrate its commitment to living in balance for people at all levels across the region.
The Let’s Live In Balance brand campaign will be featured across Southeast Asia in leading media and major airports starting July 9. For additional information about the brand campaign, please visit www.msig-asia.com.
